I think people who make rules about how to do ads, make rules because they don't know how to make ads
Joe Staples, Creative Director, Wieden + Kennedy
In this short video Joe talks about the Chrysler Eminem ad and how it's crazy to think that we know what should be in an ad when things are constantly changing. That line of thougth is extremely applicable to marketing in general and product development too. Especially in a new space, like mobile.